Leaderboard/Leaderboard Expandable
Banner Type Dimensions
Leaderboard 480×60
Leaderboard Expandable 728×225
(Require 2 files – 728×90 and 728×225)
Flash Banner :
Maximum weight – 30 kb.
Maximum frame rate – 12-16 fps
Animation limit – 15 seconds
Stop all animations before 15 seconds.
Looping not allowed. Can add a replay button
Valid clickTAG on the topmost layer.
No URL Embedding Allowed
User Initiated Sound allowed, File loading not permitted.
Backup Image mandatory.
Last frame should have the company’s branding on it
Image :
Format Allowed : JPG or GIF
Maximum weight : 20 kb
Animation limit – 15 seconds
Stop all animations before 15 seconds.
Last frame should have the company’s branding on it
Scripts :
Valid clickTAG :
on (release) {
if (clickTAG.substr(0,4) == “http”) {
getURL(clickTAG, “_blank”);
}
}
Replay Code :
on(release){gotoAndPlay(1);}
Other Specifications :
URL should always be Domain Based. [ 203.xx.xx.xx not allowed ]
No Spaces allowed in the Tracking URL
While sending the banners use the naming convention as follows
clientname_date_bannersize
All banner names should be lower case.
Important :
- A typical creative packet will include the following :
- Flash Banner and Source Code [FLA in MX 2004 format]
- Backup GIF
- Fonts and URL to be used.












