It is all about “collections” these days. Unlike about 5 years ago, no one seems to care about how many centers a film runs for 100 or 50 days. But Ram Charan, Tamannah starrer Rachha completed 50 days in 127 centers and proves once again how the number of centers might be important in understand the success of a film.

Despite getting mixed reviews on release, Rachha has displayed long legs at box office clearly proving Ramcharan’s star power and the taste of audience for a good old fashioned mass masala entertainer.